Since the launch of the first-ever high quality domestic toiletry soap in Japan in 1890, Kao Corporation has taken a consumer driven principle as its basic stance in engaging in business. Despite changes in lifestyles, sense of values and market environment, the pursuit of Yoki-Monozukuri* to provide wholehearted satisfaction to global consumers and customers is the goal of each Kao Group member as well as the Company’s driving force. Through businesses related to products and brands in the fiel...