Add time:08/17/2019         Source:sciencedirect.com

An online survey of MTurk workers was used to obtain measures of average tipping likelihood as well as worker and service characteristics for each of 108 service occupations. Examination of the occupation-level relationships among these variables indicated that U.S. consumers are more likely to tip occupations to the extent that: the server-customer relationship is important, the server is subordinate to the customer, the server-customer interaction is brief, the customer can monitor server efforts more easily than can managers, the service is customized, the customer is wealthier than the server, and the server handles the bill. Managers can use these findings to (i) anticipate the likely success of counter-normative tipping policies when deciding whether or not to adopt such policies, and (ii) design messages and efforts to reduce consumer resistance to counter-normative tipping policies when they are adopted.

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